Why should I believe you?
If you create blogs and videos for social media, this is important…
The path to Brand Purpose.
People’s interest in exploring their Purpose has increased dramatically in the 10 years since I created my first program designed to help people ‘discover’ the
Why a ‘Brand Promise’ is better than a USP
The term ‘USP’ (Unique Selling Proposition) has been around for a long, long time. It’s a statement that explains what makes a brand unique from
Your Brand is a Reflection of You.
The key to building an authentic brand is to ensure it reflects who you are – as a business founder, owner or leader. Here are
How Authentic is Your Business?
Here are five ways to tell if your business and/or brand or work is genuinely Authentic: (Give yourself a score out of 10 for each
The Power of Purposing
When you’re ready for a new direction, don’t fall back on Plan B. A friend and business contact of mine called me with a dilemma
Say No to Plan B.
When you’re ready for a new direction, don’t fall back on Plan B. A friend and business contact of mine called me with a dilemma